Winning clients on social media

Winning clients on social media

The question no longer is “should real estate agents use social media as part of their marketing plan?” It is “how can real estate agents use social media to advance their marketing efforts?”

Well-crafted social media content can reach prospective clients right where they’re looking. Regular use of Facebook and Instagram – two of the biggest platforms – can increase an agent’s reach exponentially.

Optimizing your listings

Optimizing your listings

Being proficient in search engine optimization is one of the most effective ways for real estate agents to bring attention to themselves and their listings. Agents who tick all the SEO boxes can expect to attract more clients and sell homes faster.

Hello, Richmond!

Hello, Richmond!

Lighthouse Visuals is excited to announce its expansion into Virginia with services coming to the Richmond metro area.

With our eastern North Carolina roots, the Lighthouse Visuals team can appreciate all of Richmond’s history, ranging from early colonial settlers southeast of the city in Jamestown, through the Revolutionary and Civil wars, up to today.

We also hear that there are some great barbecue destinations in Richmond. We’re looking forward to checking out places like Buz and Ned’s, and Stump’s Pig & Pint!

3 keys for content

3 keys for content

Quality, informative content is the backbone for all facets of real estate marketing. It is simultaneously how you reach new clients, and how new clients find you. The better you are with it, the more leads you’ll generate. Content for effective real estate marketing campaigns have three keys: it’s high-quality, regular, and specific. Let’s break down each key.

Staging mistakes

Staging mistakes

There’s a balance that needs to be struck when staging a home for a listing. It needs to be creative, but not overwhelming for potential buyers. It should feel homey, but not quite like your home.