Hello, Richmond!

Hello, Richmond!

Lighthouse Visuals is excited to announce its expansion into Virginia with services coming to the Richmond metro area.

With our eastern North Carolina roots, the Lighthouse Visuals team can appreciate all of Richmond’s history, ranging from early colonial settlers southeast of the city in Jamestown, through the Revolutionary and Civil wars, up to today.

We also hear that there are some great barbecue destinations in Richmond. We’re looking forward to checking out places like Buz and Ned’s, and Stump’s Pig & Pint!

Leave it to the pros

Leave it to the pros

The best businessmen know when it’s time to call in an expert. Real estate is no different. If there’s one part of listing a home that you consistently get a massive return on your investment, it’s hiring a professional to handle the photography. Here are the three biggest benefits to hiring a real estate photographer.

3 keys for content

3 keys for content

Quality, informative content is the backbone for all facets of real estate marketing. It is simultaneously how you reach new clients, and how new clients find you. The better you are with it, the more leads you’ll generate. Content for effective real estate marketing campaigns have three keys: it’s high-quality, regular, and specific. Let’s break down each key.

Staging mistakes

Staging mistakes

There’s a balance that needs to be struck when staging a home for a listing. It needs to be creative, but not overwhelming for potential buyers. It should feel homey, but not quite like your home.

Looking for leads

Looking for leads

Generating new leads is key to a real estate agent’s success. That is especially true for agents new to a market. It can be difficult to have your voice heard, and that’s even more true now with white-hot housing markets in so many areas.

Building your brand

Building your brand

Almost two-thirds of people are visual learners. Studies show the brain processes visual information 60,000 times faster than text. It can take the brain about 6 seconds to read 20-25 words while it can process the meaning of a symbol in a fraction of a second.

Going all-in

Going all-in

It’s a seller’s market throughout much of North Carolina and around the southeast. Listings can’t come in fast enough, and they’re disappearing quickly after offers flood in well above asking price.

Mastering the listing presentation

Mastering the listing presentation

A listing presentation that regularly wins clients selling their houses is one of the most important tools real estate agents can have in their arsenal. That is especially true in North Carolina’s fast-paced, competitive markets.

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