Engaging and informative content is the backbone of any successful real estate marketing plan. It’s one of the most effective ways for agents to show current and prospective clients their expertise.
A blog is one of the most effective ways of cultivating that content. For real estate agents, it’s a proven way to improve your website’s search engine optimization. Buyers and sellers looking for certain information will find your website, and thus your services.
One of the simplest but most important considerations when marketing a listing is how many images to use. Some may be compelled to jam as many professionally taken photos into the gallery. The more the merrier, right?
A new year is upon us! As time passes, homeowners and their tastes will evolve. Trends in real estate change regularly. The best agents have a keen sense of observation that helps them pick up on shifts as they happen.
Here are some of the most desirable house features in 2022 and what real estate photography services can best highlight them.
Real estate marketing trends have moved more and more toward the online space for years now. The COVID-19 pandemic only accelerated that shift. The key has been and will continue to be for real estate agents to offer useful insight to people looking to buy and sell homes.
The trick now is doing so in creative ways. Standing out will always be the objective in marketing strategies.
Virtual tours and promotional videos are among the most impactful marketing tools available. A 2021 report by the National Association of Realtors noted that more than half of buyers between the ages of 22 and 55 found videos to be very useful in their search process. More than 60 percent in that age range said the same of 3D tours.
At Lighthouse Visuals, we look for a certain kind of person when we bring someone onto our team. We know first-hand that traits like a positive attitude and flexibility will make a good photographer great.