New understanding of curb appeal

New understanding of curb appeal

Gone are the days of driving through neighborhoods looking for houses with for sale signs out front.

Curb appeal — or at least the spirit of curb appeal — is still something that needs to be emphasized, but in different ways. Professional photography is key to accomplishing that for a listing.

Offering your expertise

Offering your expertise

Engaging and informative content is the backbone of any successful real estate marketing plan. It’s one of the most effective ways for agents to show current and prospective clients their expertise.

A blog is one of the most effective ways of cultivating that content. For real estate agents, it’s a proven way to improve your website’s search engine optimization. Buyers and sellers looking for certain information will find your website, and thus your services.

Finding balance

Finding balance

One of the simplest but most important considerations when marketing a listing is how many images to use. Some may be compelled to jam as many professionally taken photos into the gallery. The more the merrier, right?

Not quite.

What buyers want

What buyers want

A new year is upon us! As time passes, homeowners and their tastes will evolve. Trends in real estate change regularly. The best agents have a keen sense of observation that helps them pick up on shifts as they happen.

Here are some of the most desirable house features in 2022 and what real estate photography services can best highlight them.

Trying something new

Trying something new

Real estate marketing trends have moved more and more toward the online space for years now. The COVID-19 pandemic only accelerated that shift. The key has been and will continue to be for real estate agents to offer useful insight to people looking to buy and sell homes.

The trick now is doing so in creative ways. Standing out will always be the objective in marketing strategies.

The right fit

The right fit

Virtual tours and promotional videos are among the most impactful marketing tools available. A 2021 report by the National Association of Realtors noted that more than half of buyers between the ages of 22 and 55 found videos to be very useful in their search process. More than 60 percent in that age range said the same of 3D tours.

Winning over sellers

Winning over sellers

Every first-time home buyer eventually becomes a first-time home seller. Winning listings from first-time sellers and doing well can result in a decades-long relationship for a real estate agent.

Best of the best

Best of the best

At Lighthouse Visuals, we look for a certain kind of person when we bring someone onto our team. We know first-hand that traits like a positive attitude and flexibility will make a good photographer great.

Winning in winter

Winning in winter

Winter can be a tricky season for photographing a home. There’s less greenery and sunlight is tougher to come by, making it harder to nail the warm, inviting feel we like to convey for listings.

Holiday marketing hallmarks

Holiday marketing hallmarks

Real estate business general slows down in the colder months. Those who put in the work now will be the ones rewarded with leads and referrals in the New Year!