Getting eyes on Instagram
There are millions and millions of users on Instagram at any given moment. The photo-laden platform is a perfect place for real estate agents to show off listings and advertise their services.
Winning clients on Facebook
Professional real estate photography is one of the keys to building a Facebook presence with a business page. Much like getting eyes on listings, the first goal for content is to stop people from scrolling. Spectacular photos from listings are the best way to do just that.
Getting the best offers
Many of these tips boil down to one point: don’t cut corners. Hiring professionals to market and sell your home make the entire process easier on you, helps the listing sell faster, and at the end of the day should be treated like an investment that earns you more money at the end.
Breaking into a niche
A growing segment of homebuyers is those who want multi-generational homes. These could be houses with a suite for grandparents to live in for home health care purposes. They could be for parents who have young adult children moving back in.
New understanding of curb appeal
Gone are the days of driving through neighborhoods looking for houses with for sale signs out front.
Curb appeal — or at least the spirit of curb appeal — is still something that needs to be emphasized, but in different ways. Professional photography is key to accomplishing that for a listing.
Offering your expertise
Engaging and informative content is the backbone of any successful real estate marketing plan. It’s one of the most effective ways for agents to show current and prospective clients their expertise.
A blog is one of the most effective ways of cultivating that content. For real estate agents, it’s a proven way to improve your website’s search engine optimization. Buyers and sellers looking for certain information will find your website, and thus your services.
Finding balance
One of the simplest but most important considerations when marketing a listing is how many images to use. Some may be compelled to jam as many professionally taken photos into the gallery. The more the merrier, right?
Not quite.
What buyers want
A new year is upon us! As time passes, homeowners and their tastes will evolve. Trends in real estate change regularly. The best agents have a keen sense of observation that helps them pick up on shifts as they happen.
Here are some of the most desirable house features in 2022 and what real estate photography services can best highlight them.
Trying something new
Real estate marketing trends have moved more and more toward the online space for years now. The COVID-19 pandemic only accelerated that shift. The key has been and will continue to be for real estate agents to offer useful insight to people looking to buy and sell homes.
The trick now is doing so in creative ways. Standing out will always be the objective in marketing strategies.
The right fit
Virtual tours and promotional videos are among the most impactful marketing tools available. A 2021 report by the National Association of Realtors noted that more than half of buyers between the ages of 22 and 55 found videos to be very useful in their search process. More than 60 percent in that age range said the same of 3D tours.
