A look ahead

A look ahead

Marketing trends in real estate have changed drastically in the past two years or so. The ongoing COVID-19 pandemic is a major reason for why. It forced many industries, including real estate, to lean on the digital space much more.

Flying high

Flying high

Drone photography is unmatched in highlighting everything around a home and what makes its community attractive. With Lighthouse Visuals, that service is included in every package because we know how useful it is to real estate agents and their marketing efforts.

The perfect picture – easily

The perfect picture – easily

Real estate photography is all about presenting a property in the best light possible. Agents can take that literally in some ways. Virtual twilight imaging presents a home in a timeless, imaginative way that is sure to make it stand out among other listings.

Hot real estate markets

Hot real estate markets

North Carolina is home to some of the hottest real estate markets in the entire country. Raleigh and Charlotte have garnered most of the headlines due to an influx of businesses, but Greensboro has become just as competitive as of late.

Power of video in marketing

Power of video in marketing

Professional photography is a powerful tool for real estate marketing, but it isn’t the only one available to help agents get more eyes on their listings. Video has emerged as a difference-maker when it comes to marketing listings and encouraging sellers to list with you.

Reaching millennials

Reaching millennials

Real estate agents need to focus their marketing on all demographics, but it can be beneficial to dedicate extra resources to the larger groups of potential clients. In terms of ages, that would be millennials.

Winning clients on social media

Winning clients on social media

The question no longer is “should real estate agents use social media as part of their marketing plan?” It is “how can real estate agents use social media to advance their marketing efforts?”

Well-crafted social media content can reach prospective clients right where they’re looking. Regular use of Facebook and Instagram – two of the biggest platforms – can increase an agent’s reach exponentially.

Optimizing your listings

Optimizing your listings

Being proficient in search engine optimization is one of the most effective ways for real estate agents to bring attention to themselves and their listings. Agents who tick all the SEO boxes can expect to attract more clients and sell homes faster.

Reaching new clients

Reaching new clients

Referrals are the best source of new clients. With business booming, agents need to be doing everything in their power to get people talking about them in order to get more listings.

Hello, Richmond!

Hello, Richmond!

Lighthouse Visuals is excited to announce its expansion into Virginia with services coming to the Richmond metro area.

With our eastern North Carolina roots, the Lighthouse Visuals team can appreciate all of Richmond’s history, ranging from early colonial settlers southeast of the city in Jamestown, through the Revolutionary and Civil wars, up to today.

We also hear that there are some great barbecue destinations in Richmond. We’re looking forward to checking out places like Buz and Ned’s, and Stump’s Pig & Pint!