Professional photography is a powerful tool for real estate marketing, but it isn’t the only one available to help agents get more eyes on their listings. Video has emerged as a difference-maker when it comes to marketing listings and encouraging sellers to list with you.
Real estate agents need to focus their marketing on all demographics, but it can be beneficial to dedicate extra resources to the larger groups of potential clients. In terms of ages, that would be millennials.
The question no longer is “should real estate agents use social media as part of their marketing plan?” It is “how can real estate agents use social media to advance their marketing efforts?”
Well-crafted social media content can reach prospective clients right where they’re looking. Regular use of Facebook and Instagram – two of the biggest platforms – can increase an agent’s reach exponentially.
Referrals are the best source of new clients. With business booming, agents need to be doing everything in their power to get people talking about them in order to get more listings.
Quality, informative content is the backbone for all facets of real estate marketing. It is simultaneously how you reach new clients, and how new clients find you. The better you are with it, the more leads you’ll generate. Content for effective real estate marketing campaigns have three keys: it’s high-quality, regular, and specific. Let’s break down each key.