Holiday marketing hallmarks

Holiday marketing hallmarks

Real estate business general slows down in the colder months. Those who put in the work now will be the ones rewarded with leads and referrals in the New Year!

A look ahead

A look ahead

Marketing trends in real estate have changed drastically in the past two years or so. The ongoing COVID-19 pandemic is a major reason for why. It forced many industries, including real estate, to lean on the digital space much more.

Hot real estate markets

Hot real estate markets

North Carolina is home to some of the hottest real estate markets in the entire country. Raleigh and Charlotte have garnered most of the headlines due to an influx of businesses, but Greensboro has become just as competitive as of late.

Power of video in marketing

Power of video in marketing

Professional photography is a powerful tool for real estate marketing, but it isn’t the only one available to help agents get more eyes on their listings. Video has emerged as a difference-maker when it comes to marketing listings and encouraging sellers to list with you.

Reaching millennials

Reaching millennials

Real estate agents need to focus their marketing on all demographics, but it can be beneficial to dedicate extra resources to the larger groups of potential clients. In terms of ages, that would be millennials.

Winning clients on social media

Winning clients on social media

The question no longer is “should real estate agents use social media as part of their marketing plan?” It is “how can real estate agents use social media to advance their marketing efforts?”

Well-crafted social media content can reach prospective clients right where they’re looking. Regular use of Facebook and Instagram – two of the biggest platforms – can increase an agent’s reach exponentially.