Finding balance

Finding balance

One of the simplest but most important considerations when marketing a listing is how many images to use. Some may be compelled to jam as many professionally taken photos into the gallery. The more the merrier, right?

Not quite.

What buyers want

What buyers want

A new year is upon us! As time passes, homeowners and their tastes will evolve. Trends in real estate change regularly. The best agents have a keen sense of observation that helps them pick up on shifts as they happen.

Here are some of the most desirable house features in 2022 and what real estate photography services can best highlight them.

The right fit

The right fit

Virtual tours and promotional videos are among the most impactful marketing tools available. A 2021 report by the National Association of Realtors noted that more than half of buyers between the ages of 22 and 55 found videos to be very useful in their search process. More than 60 percent in that age range said the same of 3D tours.

Best of the best

Best of the best

At Lighthouse Visuals, we look for a certain kind of person when we bring someone onto our team. We know first-hand that traits like a positive attitude and flexibility will make a good photographer great.

Flying high

Flying high

Drone photography is unmatched in highlighting everything around a home and what makes its community attractive. With Lighthouse Visuals, that service is included in every package because we know how useful it is to real estate agents and their marketing efforts.

The perfect picture – easily

The perfect picture – easily

Real estate photography is all about presenting a property in the best light possible. Agents can take that literally in some ways. Virtual twilight imaging presents a home in a timeless, imaginative way that is sure to make it stand out among other listings.