The gold standard

Visuals are the bedrock for a marketing package that helps real estate agents sell more homes and improve their business. Few visual tools are as powerful as Matterport virtual tours, which are a specialty for Lighthouse Visuals.

New understanding of curb appeal

Gone are the days of driving through neighborhoods looking for houses with for sale signs out front.

Curb appeal — or at least the spirit of curb appeal — is still something that needs to be emphasized, but in different ways. Professional photography is key to accomplishing that for a listing.

Finding balance

One of the simplest but most important considerations when marketing a listing is how many images to use. Some may be compelled to jam as many professionally taken photos into the gallery. The more the merrier, right?

Not quite.

What buyers want

A new year is upon us! As time passes, homeowners and their tastes will evolve. Trends in real estate change regularly. The best agents have a keen sense of observation that helps them pick up on shifts as they happen.

Here are some of the most desirable house features in 2022 and what real estate photography services can best highlight them.

The right fit

Virtual tours and promotional videos are among the most impactful marketing tools available. A 2021 report by the National Association of Realtors noted that more than half of buyers between the ages of 22 and 55 found videos to be very useful in their search process. More than 60 percent in that age range said the same of 3D tours.

Best of the best

At Lighthouse Visuals, we look for a certain kind of person when we bring someone onto our team. We know first-hand that traits like a positive attitude and flexibility will make a good photographer great.