Feb 9, 2022 | Marketing Ideas

Getting the best offers

How to ensure you get the highest offers when selling your home

There are many moving parts when selling a home — all of which impact the kinds of offers you can get for your home. Very rarely does it all fall in place for the perfect situation, but there are steps you can take to help get higher offers on your house.

Many of these tips boil down to one point: don’t cut corners. Hiring professionals to market and sell your home make the entire process easier on you, helps the listing sell faster, and at the end of the day should be treated like an investment that earns you more money at the end.

Here are our recommendations for how you can get the highest offers when selling your home.

Hire a real estate agent

There’s a reason sellers are working with professional real estate agents at record levels, according to a 2020 National Association of Realtors report. The best real estate agents have a finger on the pulse of the local market. They know better than anyone what constitutes a competitive price point for a home. 

Determining a listing price is only one early step. There’s a lot that goes into the selling process, whether you’re doing it for the first time or not. Sellers get their money’s worth from the agent they hire in many ways. Letting them handle the finer details, thus removing some of the stress from the process is just one way. 

There’s also a difference in perception. Buyers and sellers alike come across as more serious when working with an agent. There’s a degree of assurance that no corners are being cut. To that point, sellers who wish to save money by going at it on their own should know that buyers can sometimes use that as a reason to submit a lower offer.

Time your sale right

As with most anything in life, timing is everything. Selling your home is so often an emotional process that’s reactionary to something that happens in life — getting married, having children, or moving for a new job, to name a few. 

Reacting to life events needs to be balanced with timing to get the best offers on your home. That can be difficult. One of the easiest indicators anyone can pay attention to is interest rates. As they fall, buyers will be able to get more favorable mortgage loans, which drives up the demand for homes. 

That’s just one of many market conditions that can lead to more and better offers. For others, lean on experts like real estate agents!

Hire a Lighthouse Visuals real estate photographer

According to a 2021 report on homebuyer behavior, the first step for 43 percent of buyers was to look at homes for sale online. And what’s the first thing they see when they’re scrolling through listings? A photo of the front of the home for sale!

The best businessmen — the ones who make the most money — know when to call an expert instead of trying to go at it themselves. Hiring a Lighthouse Visuals professional is less an expense and more of an investment in your selling process. Our photographers are the best of the best. They have the equipment and skill that helps you sell your home faster and for more money by elevating the quality of your marketing. That’s what makes it an investment!

Be flexible

Flexibility is one of the most important traits you can have when selling your home. There’s a good chance that adjustments will need to be made to your marketing strategy. One of the most common tweaks is the price of the house. If the listing isn’t getting any traction, then that means the local housing market is rejecting the price.

Now if the listing is getting attention but no offers, then that may mean something is wrong with the property itself. This is another reason why working with a well-regarded real estate agent is important — they should have the experience to help sellers identify and correct any of those issues.

Contact Lighthouse Visuals today to discuss with a marketing content advisor how our services can help you sell your home faster and for a better price!

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