Earn more listings
We’ve established that high-quality photography is key in a seller’s market. But what else can you get from standing out in the real estate landscape in your market?
Let’s put ourselves in the shoes of sellers looking for an agent. So much of buying or selling a home is visual. When they look you up online, photos of your previous listings will be one of the first things they see. You don’t want their first impression to be that you cut corners on photography.
It goes beyond photos, too. Other forms of media like drone imaging
and HDR photography
are marketing favorites. Video
can also be used to drive engagement on social media. According to the National Association of REALTORS, 73 percent of homeowners claim they’re more likely to list with an agent who uses video when marketing a home.
In a competitive market, all of these media options could be the deciding factor if it comes down to you and another agent.
The same goes if you’re trying to earn more leads. Google favors media in its search engine optimization. This will help you get your services in front of more eyes.
Tip: when labeling files, be sure to be specific in the file name and alt text. Let’s say you listed a condo in downtown Raleigh. Instead of sticking with the default name like “IMG_003.jpeg,” try “Downtown Raleigh condo1.jpeg.” Describe it a little more in the alt text: “2 bed, 1 bath second-floor condo on Hargett Street in downtown Raleigh, NC.”