Holiday marketing hallmarks
5 ways for real estate agents to get creative with holiday marketing
The holiday season offers plenty of opportunities for real estate agents to get creative with their marketing efforts. It’s the perfect time to break away from the usual email and social media campaigns to connect with past and potential clients face-to-face.
Real estate business generally slows down in the colder months. Those who put in the work now will be the ones rewarded with leads and referrals in the New Year!
Here are five ideas for real estate agents looking to endear themselves to clients during the holidays.
Organize a pie giveaway
For a lot of people, there’s no quicker way to the heart than through the stomach! Offering a pumpkin or apple pie around Christmas to past clients or prospective clients is a good excuse to make contact with them.
Make sure to have a card with your picture and contact information on it taped to the case the pie is in. You’re going to be the talk of the dessert table and you want people to know how to reach you!
“For me, it’s just a good opportunity for a touch. With real estate, a lot of it is about touches because you want to stay top of mind,” said Triangle-based agent Ryan Whitney. “You give to get. That’s something I say to myself. You want to come from a place of giving.
“Any excuse I can find to put myself in front of people and them see my face, there’s nothing more powerful than face-to-face contact.”
Get together for an ugly sweater themed happy hour or potluck
Who doesn’t love to get together for a drink or a meal around the holidays? And who doesn’t like an excuse to break out one of those hideous Christmas sweaters?
You can put as little or as much effort into this one as you’d like. It can be as simple as inviting clients to get together and network at a brewery or a bar for some drinks. You can go as far as renting out a space for a happy hour or for a potluck dinner. For a dinner, another option is holding it at one of your listings — so long as the seller is OK with it!
For a bonus, pick up some gift cards to give out to the people who come in the best (or worst!) sweaters.
These occasions are good for real estate agents to keep up contact with past clients and to introduce satisfied customers to prospective clients. Hearing first-hand from a happy homeowner could be more than enough to convince someone to either list their home with you or enlist your help in buying one.
Set up a photo booth for families
Holidays and family photos go hand-in-hand. You’ll endear yourself to past, present, and future clients by offering a photo station free of charge. If you host it early enough, they can even use it for their Christmas cards.
Be sure to encourage people to give you a shoutout when posting the photos on social media.
Add a festive feel to the event by setting up a hot chocolate and cider bar or a cookie decorating station.
Send out holiday cards
Holiday cards are timeless for a reason. They’re an effective and timely way to reach out to your sphere of influence. A card on a refrigerator will also keep reminding clients of you throughout the holiday season, making it superior to a monthly email.
In addition to thanking them, ask your clients for a testimonial or even just a review on other popular websites. Reviews and testimonials make for useful marketing materials no matter what time of year it is.
Give Christmas tree ornaments to your first-time homebuyers
An ornament is one of the most thoughtful gifts you can give to a new homeowner. You can customize it with their last name or their address. It will be an annual reminder of you and your thoughtfulness in helping them into their first home.
“As long as they keep it, every year they pull it out, it’s that momentary reminder of you,” Whitney said.
Reach out to Lighthouse Visuals today for additional marketing consultation that will take your listings to the next level.