Looking for leads
How to land real estate leads using Facebook
Generating new leads is key to a real estate agent’s success. That is especially true for agents new to a market. It can be difficult to have your voice heard, and that’s even more true now with white-hot housing markets in so many areas.
Facebook, when used properly, can be your most powerful tool in reaching potential clients. Sifting through the social media platform allows you to know what specific people are looking for, and the built-in messenger provides you a way to reach out to them. There’s also tons of value to putting out
How to find home buyers on FacebookIt might sound too easy, but one of the most effective ways to find people looking to buy a house is just by using the search function. Punching in something like your area with keywords like “looking to buy” or “house hunting” can produce a list of people likely to be looking for a real estate agent. You may find the most success by picking out posts asking for advice or guidance. These people tend to be in the earliest stages of the home-buying process and thus are less likely to already have an agent. This same principle works in reverse, too. Have your professional Facebook page set up with content that people looking to buy are house are likely to find in a search. Providing tips about real estate and other useful content targeted to potential buyers is a good way to help them find you.
Using Facebook Ads to help clients find you
Advertising a listing on Facebook can be beneficial, but it’s difficult to do well. Many kinds of advertisements on Facebook only have one photo of the house or property. Even the best photo in the bunch is going to struggle to suck in as many people as you’d like.
Check out the other kinds of ads Facebook offers. There are some that include 360-degree photos that are terrific at driving engagement. Giving potential buyers a way to virtually navigate a house without even having to leave Facebook.
There are also ads that, instead of a single image, make use of a sort of slideshow. That will allow you to attract more attention by showcasing the strongest photos from the listing.