Sep 2, 2021 | Marketing Ideas

Reaching millennials

5 best ways to win clients from the largest group of homebuyers

Real estate agents need to focus their marketing on all demographics, but it can be beneficial to dedicate extra resources to the larger groups of potential clients. In terms of ages, that would be millennials.

Millennials, born between 1981 and 1996, led the country in homebuying in 2020, according to a report by Apartment List. There are ways to direct marketing efforts to better reach these prospective buyers, and many involve professional photography.

Here are five of the best ways to reach millennial homebuyers.

Create a Matterport 3-D tour of the house

Millennials are about as tech-savvy as they come. In 2020, the COVID-19 pandemic made 3-D tours for homes almost necessary. While that situation has improved, many aren’t willing to let go of the convenience of being able to explore a house by clicking through a 3-D tour whenever and wherever they like.

Go live on social media

Social media is important to real estate marketing no matter the target audience. In 2017, a report showed more than 60 percent of people ages 18-34 watched live content on social media. That number surely has only climbed since. Real estate agents can use Facebook Live and Instagram Live to deliver useful content to prospective clients like virtual open houses and Q&A sessions.

Curate a sphere of influence to generate leads

A real estate agent’s sphere of influence is their go-to group of people when they need to generate leads. Make sure millennials are well-represented on that list. Agents should then develop and execute a plan to reach out to these folks regularly. Routinely being in contact with millennial homebuyers will make sure an agent is top-of-mind for a referral when another person in that homebuyer’s circle is in need of real estate services.

Write about the market

Agents have plenty of spaces available for blogging. They can write pieces for their website, make posts on social media, or pen something on a site like Medium. Content that especially appeals to younger people – like information on the food and music scene in an area – can help make those potential clients aware of an agent while showcasing the agent’s expertise.



Offer a free online or phone consultation for first-time homebuyers

Obviously, a younger generation of homebuyers tends to mostly be comprised of people looking to buy their first home. So many questions come along with making that jump from renting to buying. An agent who takes the time to offer some initial guidance on the process of buying a house for the first time can endear themself to a potential client. It could mark the beginning of a relationship that doesn’t end once all the paperwork is signed on that starter home.

Lighthouse Visuals offers real estate agents professional photography content that drives engagement on the social media platforms where they’re most likely to reach these prospective millennial clients. Contact us today to set up an appointment.

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