The Power Of Involving Your Sellers
How To Utilize Your Sellers As Free Billboards.
As a real estate agent, you know that marketing is crucial for selling a property quickly and for the best price. But have you ever thought about involving your sellers in the marketing process? Getting your sellers involved can have numerous benefits for both you and your business.
After your photographer delivers your marketing assets, it’s important to review them and ensure they meet the standards of quality that you expect. Once the listing goes live on MLS and other sites, it’s time to start putting in marketing efforts. Typically, this involves social media and direct communication with potential buyers.
However, with exceptional photos, your sellers may be motivated to share them on their own social media accounts or with friends and family. This can be a game-changer in terms of marketing exposure. Not only will this help move the transaction along, but it also promotes you as their agent and someone that others should do business with.
When sellers share the marketing assets for their home, they generate buzz about who listed the property. This is great free word-of-mouth advertising that grows your business. Encouraging your sellers to share the listing content on various social media platforms and through text messages can create a viral effect that reaches more potential buyers.
Not only are sellers advertising the listing, but they are also advertising you as their agent. This can help establish your credibility and authority in the real estate industry, which can lead to more business in the future.