Oct 3, 2023 | Marketing Ideas

The Statistical Advantage of Professional Real Estate Photography

The Game-Changer in Modern Real Estate Marketing

A stunning aerial view of a row of vibrant beach houses, captured by a drone. The brightly colored houses stand out against the backdrop of the ocean and the sandy beach, creating a cheerful and playful scene.

The real estate market is fiercely competitive, with every agent vying for attention in a crowded digital space. Utilizing professional real estate photography can provide a distinct edge. But don’t just take our word for it. Let’s delve into some statistics that underscore the importance of quality imagery in real estate.

First Impressions Matter

  • Over 90% of potential homebuyers use the internet as a primary research tool in their home search process. 
  • Listings with professional photos receive up to 118% more online views

Higher Perceived Value

  • Homes with high-quality photography sell 32% faster
  • Homes with professional photos get 61% more views

Outshine Competitors

  • Only around 15% of listings have high-quality photography, meaning there’s a significant opportunity to stand out. 

Greater Online Reach

  • Facebook posts with images see 2.3 times more engagement than those without. Considering the importance of social media in real estate marketing, this is crucial. 
Interior Real Estate HDR Image

Consistency Across Listings

  • Consistent branding, which includes consistent photo quality, leads to a 23% increase in revenue

Virtual Tours and Advanced Technology

  • Real estate listings with a virtual tour receive 87% more views than those without. 
  • 50% of adult internet users rely on virtual tours in their research and decision-making processes. 

The numbers speak for themselves. In the digital era, professional real estate photography is not a luxury—it’s an indispensable tool that can amplify the reach, appeal, and perceived value of your listings. As buyers and renters increasingly turn to online platforms for their property searches, make sure your listings are backed by the statistical advantage of top-notch visuals.

Tour Prep Checklist

Pre-shoot prep info to help your listing succeed!

Best of the best

5 qualities that make an exceptional real estate photographer

Getting the best offers

How to ensure you get the highest offers when selling a home

Building your brand

Using professional photography to stand out, elevate your brand