What is virtual staging?

Virtual staging in real estate skips the heavy lifting and can save both agents and sellers time and money. With this service, Lighthouse Visuals can edit furniture and decor into a photo to stage a room however you like!

The goal of home staging is to maximize the appeal of a space. Sellers want the house to feel like a home for buyers. It’s a fixture of the selling process and can add a lot to marketing supplies like photography and videography.

According to the National Association of Realtors, staged homes are much more attractive to buyers. More than three-quarters of buyers said they felt more able to see themselves moving into a house that was staged. More than 30% also said they increased their offers by 1-5% because the home was staged.

Here are a few reasons why virtual staging can be more practical than the traditional route. 

Before Virtual Staging
After Virtual Staging

Extremely cost-effective

There is a laundry list of reasons why virtual staging in real estate might be the best option for a listing. Money is at the top of that list. The bill is a fraction of what staging companies and interior designers charge. Virtual staging is an excellent option for listings that are on a tighter budget. In a Q&A with Fox News, Krisztina Bell with Hometalk.com said the virtual option can be as much as 90% cheaper than physically staging a house.

Lighthouse Visuals offers virtual staging starting at $50 an image. Traditional staging can cost hundreds or even thousands of dollars. The virtual option is almost always a better value, no matter how many rooms may be in need of digital furniture.

Virtual staging is time friendly

Real estate agents needing to stage a house will need to, among other things, find a staging company, pick out furniture, and wait for it to be delivered. The process can be stressful and time-consuming long before the parts that require heavy lifting!

Agents don’t have to lift a finger when they opt for virtual staging. It often allows for a better turnaround, too, which is important because of how fast many of North Carolina’s real estate markets move. Then, once a buyer falls in love with the property, there’s no furniture that has to be moved out!

Why this service is more versatile

Another advantage of virtual staging is being able to customize everything about the layout, furniture, and decor of a room. A room traditionally staged can look one way in person, but may not be as appealing in a photo. What do you do then? You’ll have to make adjustments to the staging, bring our photographer back out, and wait again for the photos to be turned around. 

Virtual staging makes all those adjustments fast and simple. The Lighthouse Visuals team is able to work with agents and sellers to target certain demographics and convey lifestyles specific to different markets. 

If virtual staging sounds like a practical and efficient solution for your listings, please reach out to us to discuss it! https://lighthousevisuals.com/contact/