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Selling The Lifestyle, Not Just The Home: A New Approach to Real Estate Marketing

The real estate market is fiercely competitive, with every agent vying for attention in a crowded digital space. Utilizing professional real estate photography can provide a distinct edge. But don’t just take our word for it. Let’s delve into some statistics that underscore the importance of quality imagery in real estate.

First Impressions Matter

  • Over 90% of potential homebuyers use the internet as a primary research tool in their home search process. 
  • Listings with professional photos receive up to 118% more online views

Higher Perceived Value

  • Homes with high-quality photography sell 32% faster
  • Homes with professional photos get 61% more views

Outshine Competitors

  • Only around 15% of listings have high-quality photography, meaning there’s a significant opportunity to stand out. 

Greater Online Reach

  • Facebook posts with images see 2.3 times more engagement than those without. Considering the importance of social media in real estate marketing, this is crucial. 

Consistency Across Listings

  • Consistent branding, which includes consistent photo quality, leads to a 23% increase in revenue.
     

Virtual Tours and Advanced Technology

  • Real estate listings with a virtual tour receive 87% more views than those without. 
  • 50% of adult internet users rely on virtual tours in their research and decision-making processes. 
Conclusion

The numbers speak for themselves. In the digital era, professional real estate photography is not a luxury—it’s an indispensable tool that can amplify the reach, appeal, and perceived value of your listings. As buyers and renters increasingly turn to online platforms for their property searches, make sure your listings are backed by the statistical advantage of top-notch visuals.

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