Return on investments

Return on investments

Marketing a real estate listing shouldn’t be seen as an expenditure. It is an investment. Marketing funds directed to the right efforts can net a substantial return in the form of a higher final sale price.

Fostering relationships

Fostering relationships

Having an online presence alone isn’t enough for real estate agents to thrive in today’s highly competitive environment. They can’t expect that a website and social media pages will be enough without nurturing them with content.

A worthy first impression

A worthy first impression

Beginning agents have a laundry list of tasks to complete to get their careers off the ground. An online presence is a necessity, so penning the perfect biography for yourself should be one of the first objectives set.

Keeping up with changing tastes

Keeping up with changing tastes

Many primary bathroom trends in 2022 share one thing in common: luxury. Especially with higher-end homes, making updates to account for current trends — especially those that make a home feel more luxurious — can be key to a higher final sale price.

A little extra effort

A little extra effort

Efficiency is one trait that sets Lighthouse Visuals photographers apart from the rest. But for photographers to maximize efficiency, they’ll need a little help from sellers and real estate agents.

Preparation is important to make sure that your virtual tour is of the best quality possible.

The gold standard

The gold standard

Visuals are the bedrock for a marketing package that helps real estate agents sell more homes and improve their business. Few visual tools are as powerful as Matterport virtual tours, which are a specialty for Lighthouse Visuals.

Getting eyes on Instagram

Getting eyes on Instagram

There are millions and millions of users on Instagram at any given moment. The photo-laden platform is a perfect place for real estate agents to show off listings and advertise their services.

Winning clients on Facebook

Winning clients on Facebook

Professional real estate photography is one of the keys to building a Facebook presence with a business page. Much like getting eyes on listings, the first goal for content is to stop people from scrolling. Spectacular photos from listings are the best way to do just that.

Getting the best offers

Getting the best offers

Many of these tips boil down to one point: don’t cut corners. Hiring professionals to market and sell your home make the entire process easier on you, helps the listing sell faster, and at the end of the day should be treated like an investment that earns you more money at the end.

Breaking into a niche

Breaking into a niche

A growing segment of homebuyers is those who want multi-generational homes. These could be houses with a suite for grandparents to live in for home health care purposes. They could be for parents who have young adult children moving back in.