Power of video in marketing

Power of video in marketing

Professional photography is a powerful tool for real estate marketing, but it isn’t the only one available to help agents get more eyes on their listings. Video has emerged as a difference-maker when it comes to marketing listings and encouraging sellers to list with you.

Reaching millennials

Reaching millennials

Real estate agents need to focus their marketing on all demographics, but it can be beneficial to dedicate extra resources to the larger groups of potential clients. In terms of ages, that would be millennials.

Winning clients on social media

Winning clients on social media

The question no longer is “should real estate agents use social media as part of their marketing plan?” It is “how can real estate agents use social media to advance their marketing efforts?”

Well-crafted social media content can reach prospective clients right where they’re looking. Regular use of Facebook and Instagram – two of the biggest platforms – can increase an agent’s reach exponentially.

Optimizing your listings

Optimizing your listings

Optimizing your listings How agents can use SEO to improve real estate marketing Being proficient in search engine optimization is one of the most effective ways for real estate agents to bring attention to themselves and their listings. Agents who tick all the SEO...
Reaching new clients

Reaching new clients

Referrals are the best source of new clients. With business booming, agents need to be doing everything in their power to get people talking about them in order to get more listings.

Hello, Richmond!

Hello, Richmond!

Lighthouse Visuals is excited to announce its expansion into Virginia with services coming to the Richmond metro area.

With our eastern North Carolina roots, the Lighthouse Visuals team can appreciate all of Richmond’s history, ranging from early colonial settlers southeast of the city in Jamestown, through the Revolutionary and Civil wars, up to today.

We also hear that there are some great barbecue destinations in Richmond. We’re looking forward to checking out places like Buz and Ned’s, and Stump’s Pig & Pint!

Leave it to the pros

Leave it to the pros

The best businessmen know when it’s time to call in an expert. Real estate is no different. If there’s one part of listing a home that you consistently get a massive return on your investment, it’s hiring a professional to handle the photography. Here are the three biggest benefits to hiring a real estate photographer.

3 keys for content

3 keys for content

Quality, informative content is the backbone for all facets of real estate marketing. It is simultaneously how you reach new clients, and how new clients find you. The better you are with it, the more leads you’ll generate. Content for effective real estate marketing campaigns have three keys: it’s high-quality, regular, and specific. Let’s break down each key.

Staging mistakes

Staging mistakes

There’s a balance that needs to be struck when staging a home for a listing. It needs to be creative, but not overwhelming for potential buyers. It should feel homey, but not quite like your home.

Looking for leads

Looking for leads

Generating new leads is key to a real estate agent’s success. That is especially true for agents new to a market. It can be difficult to have your voice heard, and that’s even more true now with white-hot housing markets in so many areas.