Holiday marketing hallmarks
Real estate business general slows down in the colder months. Those who put in the work now will be the ones rewarded with leads and referrals in the New Year!
A look ahead
Marketing trends in real estate have changed drastically in the past two years or so. The ongoing COVID-19 pandemic is a major reason for why. It forced many industries, including real estate, to lean on the digital space much more.
Flying high
Flying high How drone photography highlights all kinds of real estate A property doesn’t need to be oceanfront or in the middle of a busy downtown area to benefit from drone photography. All houses are part of a larger neighborhood and town or city with the areas...
The perfect picture – easily
Real estate photography is all about presenting a property in the best light possible. Agents can take that literally in some ways. Virtual twilight imaging presents a home in a timeless, imaginative way that is sure to make it stand out among other listings.
Hot real estate markets
North Carolina is home to some of the hottest real estate markets in the entire country. Raleigh and Charlotte have garnered most of the headlines due to an influx of businesses, but Greensboro has become just as competitive as of late.
Power of video in marketing
Professional photography is a powerful tool for real estate marketing, but it isn’t the only one available to help agents get more eyes on their listings. Video has emerged as a difference-maker when it comes to marketing listings and encouraging sellers to list with you.
Reaching millennials
Real estate agents need to focus their marketing on all demographics, but it can be beneficial to dedicate extra resources to the larger groups of potential clients. In terms of ages, that would be millennials.
Winning clients on social media
The question no longer is “should real estate agents use social media as part of their marketing plan?” It is “how can real estate agents use social media to advance their marketing efforts?”
Well-crafted social media content can reach prospective clients right where they’re looking. Regular use of Facebook and Instagram – two of the biggest platforms – can increase an agent’s reach exponentially.
Optimizing your listings
Optimizing your listings How agents can use SEO to improve real estate marketing Being proficient in search engine optimization is one of the most effective ways for real estate agents to bring attention to themselves and their listings. Agents who tick all the SEO...
Reaching new clients
Referrals are the best source of new clients. With business booming, agents need to be doing everything in their power to get people talking about them in order to get more listings.
